6.ATOD1.1

6.ATOD1.1The influence of advertising on youth is powerful. Teens are twice as likely to be influenced to smoke by cigarette ads when compared to those pressured by peers. More than one half of the money that alcohol companies spend on magazine advertising goes to magazines that have high readership of underage young people (12-20). A great deal of tobacco and alcohol advertising is spent to associate tobacco and alcohol with fun, attractiveness, and envy by others. Advertisers leave the impression that using tobacco and alcohol is normal, desirable, and harmless. Though federal legislation prevents tobacco and alcohol advertisers from marketing their products to underage users, it is known that 80 percent of adult smokers began experimenting with tobacco as teens and 40 percent of those who started drinking at age 13 or younger developed alcohol dependence later in life as compared to ten percent of young adults who began drinking after age 17. Tobacco and alcohol advertisers market their products with the hopes of shaping attitudes and perceptions in an effort to get consumers to develop brand loyalty at a young age and create life-long users.
 * The student will identify common strategies used to advertise alcohol and tobacco.
 * The student will predict how advertising strategies might influence one to use alcohol and tobacco products.
 * The student will identify unrealistic images and missing health consequences in tobacco and alcohol advertising and marketing strategies.

6.ATOD.1.2 Illustrate the effects of alcohol and other drugs on behavior, judgment, family relationships, and long-term success.Drinking alcohol and illicit drug use adversely affect rational thinking, judgment, decision-making, reaction and coordination. Alcohol and various illicit drugs can cause a person to become aggressive, may increase the likelihood that they will give in to peer pressure, can make a person feel invincible and cause a person to do things that are risky or dangerous that they would not do if sober. People who use illicit drugs and alcohol often have difficulties with relationships, money, and success in the workplace. Family members and friends may withdraw from the people abusing alcohol because of misbehavior, poor judgment, embarrassment, frustration, and broken trust. Factors that contribute to success such as dependability, honesty, strong work ethic, and resilience are often impacted and usually limited when a person abuses drugs and alcohol. These limitations make long-term success in meeting goals, a job, and lasting relationships very difficult.
 * The student will identify negative effects associated with alcohol and drug abuse.
 * The student will contrast the potential for healthy relationships, positive behavior, and long-term success with and without alcohol and drug use.
 * The student will develop goal-setting and decision-making skills to avoid the use of drugs and alcohol.