8.ATOD.1

What does this standard mean a child will know and be able to do?

8.ATOD.1.1 Analyze policies and laws related to the sale and use of tobacco products in terms of their purposes and benefits.
The Family Smoking Prevention and Tobacco Control Act is a landmark piece of legislation. Some regulations went into effect immediately in June 2009 and other provisions were scheduled for implementation over the course of several years. It is now illegal for tobacco companies to suggest FDA approval in the labeling and advertising of tobacco products. Tobacco companies can no longer include artificial flavors in cigarettes, which were once intended to entice young users into addiction. For years tobacco companies have been using hundreds of chemicals and additives, which can range from ammonia to cocoa to allure and addict users. Consumers are now able to find the product ingredients on labels for most foods and beverages; however, prior to the enactment of this legislative provision, ingredients in cigarettes were widely unknown. Sixty years ago, the primary ingredient in tobacco products was tobacco; however, as companies attempted to reduce nicotine and tar due to known negative health effects, the additives in cigarettes increased to enhance flavor and heighten the kick of nicotine. Tobacco companies are now required to formally disclose the additives and ingredients in tobacco products. The terms light, low, and mild to describe cigarettes have been banned in the US, decades after being introduced to the market to deceive users and imply a safer alternative for smokers. The sale of tobacco products to individuals under the age of 18 is a federal violation. The FDA now finances compliance checks and enforcement. Vendors selling tobacco products to minors can be fined and have the right to sell tobacco taken away. Minors attempting to buy cigarettes can be ticketed and fined. No free samples of tobacco products are allowed, except free samples of smokeless tobacco, which are allowed in adult-only facilities in certain restricted situations. All cigarette and smokeless tobacco advertising must be black text on white background only – with all audio ads only spoken words with no sound effects or music – except in adult-only facilities and in magazines with less than 15% or fewer than 2 million youth readers. Cigarettes cannot be sold in packages with fewer than 20 cigarettes, which previously made cigarettes more affordable to underage users. NC G.S.130A-491 prohibits smoking in NC State government buildings and state vehicles, restaurants, and bars.
 * The student will summarize federal and state tobacco regulations.
 * The student will suggest previous problems and predict intended health benefits as a result of the legislation and tobacco company restrictions.

8.ATOD.1.2 Predict the potential effect of anti-tobacco messages on the use of tobacco by youth and adults.
Anti-tobacco ads help consumers change the way they view tobacco use. Effective anti-tobacco ads help viewers understand the deceptive techniques used by the tobacco industry which encourages people to begin and continue tobacco use. Research on the effectiveness of anti-tobacco ads has suggested that higher anti-tobacco advertisement exposure was significantly associated with decreased odds of current smoking for all viewers. Exposure to anti-smoking ads also affected middle and high school students’ attitudes and beliefs about smoking. Students exposed to anti-tobacco campaigns had decreased perceptions that most or all of their friends smoked, stronger five-year intentions to not smoke, and a better understanding of the harm of smoking.

Anti-tobacco ads and campaigns can be found at the following links:
 * 1) http://www.realityunfiltered.com/
 * 2) http://www.thetruth.com/
 * 3) http://thedesigninspiration.com/articles/top-45-creative-anti-smoking-advertisements/
 * 4) http://www.notobacco.org/photos/index.htm


 * The student will summarize the potential impact of anti-tobacco messaging on potential and current tobacco users.